Here’s Why Taco Bell Added Artificial Intelligence Technology To Its Mobile App

  • “Artificial intelligence was identified by a number of restaurant tech providers as a top trend for 2020 and, so far, those predictions seem pretty spot on. 
  • Taco Bell is making its case for AI, announcing a broader partnership with Certona
  • Through the technology, machine learning derives the most relevant menu items for app users and also pushes promotions and content based on an individual customer’s behavior.
  • Last week, Starbucks President and CEO Kevin Johnson told the National Retail Federation Show crowd about the company’s Deep Brew (AI) technology, calling it a “key part” of Starbucks’ future.”

https://www.google.com/amp/s/www.forbes.com/sites/aliciakelso/2020/01/23/heres-why-taco-bell-added-artificial-intelligence-technology-to-its-mobile-app/amp/

Image credit: Getty

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