Can eCommerce Overcome The Strain Of COVID-19?

Brandon McGee

6 years ago

“Listrak has reported a 40 percent jump for eCommerce since the state of emergency was declared on March 12.
The increase started in February, with online orders up 108 percent year over year, according to Quantum Metric.
However, average order value (AOV) decreased 31 percent, suggesting that shoppers are buying on impulse.
Sellers of nonessential goods have seen their sales drop by 40 percent to 60 percent on Amazon. And 42 percent of retailers cite concerns about consumer confidence
eCommerce sites doubled ad spend in less than a month, from $4.8 million for the week of Feb. 17 to $9.6 million for the week of March 9”