“According to Avalara and PSFK’s Digital Commerce Playbook, the following trends are shaping the modern customer experience online:
- Frictionless expectations
- Convenience culture
- Value in transparency
- Prioritizing the checkout experience
- In fact, a study showed that 63% of online shoppers are more open to sharing personal information if it means brands and retailers can better anticipate their needs.
- According to an Acquia report on customer experience, 90% of consumers say when they interact with a brand online, they want a convenient experience.”