Amazon Vs. Brick And Mortar: Why The Future Of Retail Is Omnichannel
Brandon McGee
Photo by Daria Nipot/iStock Editorial via Getty Images
“Over 8,400 retail stores across the United States closed in 2020.
‘There’s a sort of misconception that e-commerce growth means the end of the store, that e-commerce essentially eliminates the need for the store, both for retailers and for customers…And the reality is, it doesn’t.’
But customer preferences are evolving, and COVID-19 sped up that process. If retailers want to survive in the world of tomorrow, they will need to embrace the innovations of an omnichannel strategy.”
