“As it navigates against a bevy of competitors this holiday season, Kohl’s is turning to machine learning to help it power through. The Menomonee Falls, Wisconsin-based retailer is working to incorporate artificial intelligence into its digital media buying
Kohl’s is not the only marketer leaning more heavily on AI. Earlier this year, Chase announced a five-year deal with Persado, a company that applies AI to marketing creative copy, following a successful three-year test.”
“Same-day delivery is a new hot trend in retailing these days, according to a recent Elastic Path report, which finds that 75% of consumers expect, in the next 12 months, for all brands to offer same-day delivery.
But at the same time, 72% expect curbside pickup in the same time frame.”
“Walmart this morning unveiled a new “store of the future” and test grounds for emerging technologies, including AI-enabled cameras and interactive displays. The store, a working concept called the Intelligent Retail Lab — or “IRL” for short — operates out of a Walmart Neighborhood Market in Levittown, N.Y.
Similar to Amazon Go’s convenience stores, the store has a suite of cameras mounted in the ceiling…the cameras will monitor inventory levels to determine, for example, if staff needs to bring out more meat from the back-room refrigerators to restock the shelves, or if some fresh items have been sitting too long on the shelf and need to be pulled.
For store associates, the system allows them to stop constantly walking the store to replace inventory — instead, they’ll know what to bring out from the back room before the doors even open to customers that day.
An interactive wall lets customers have fun with AI — it demonstrates how an AI system can estimate body positioning. But really it’s meant to make all this new technology seem less intimidating.
the future concepts Walmart will test at IRL after meat inventory levels are using the AI system to ensure that there are shopping carts available at all times and that registers are open and staffed.
IRL is a concept designed by Walmart’s tech incubator Store No 8, which runs several ventures to test new ideas in retail. Earlier this year, it launched a startup that offers VR tours to enhance the shopping experience, and in 2017 it began testing a personal shopping service called Code Eight in NYC.”