Using AI to Build More Personal Customer Connections

• “It almost seems counterintuitive: Automation is required to do more ‘human-focused’ marketing? In a word, yes.
• The reality is that empathy happens when brands tap into an individual customer’s wants and motivations continually, connecting with them on a deeper level than just a one-off exchange.
• Brands learned they need to see the world from their customer’s eyes and treat every action as part of a growing relationship, not a series of transactional exchanges.”

https://www.google.com/amp/s/www.cmswire.com/digital-experience/using-ai-to-build-more-personal-customer-connections/amp/