Using AI to Build More Personal Customer Connections

“It almost seems counterintuitive: Automation is required to do more ‘human-focused’ marketing? In a word, yes.
The reality is that empathy happens when brands tap into an individual customer’s wants and motivations continually, connecting with them on a deeper level than just a one-off exchange.
Brands learned they need to see the world from their customer’s eyes and treat every action as part of a growing relationship, not a series of transactional exchanges.”