- “For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand’s most visible marketing moment of the year. Wieden+Kennedy didn’t just execute one ad this year. It’s dropping six in-game national spots—the same as last year—but also tacking on four pre-game spots as well as a regional ad.”
https://www.adweek.com/agencies/how-wiedenkennedy-made-11-ads-for-super-bowl-sunday-totaling-8-minutes-of-airtime/amp/
