“For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand’s most visible marketing moment of the year. Wieden+Kennedy didn’t just execute one ad this year. It’s dropping six in-game national spots—the same as last…
Tag: Ads
Why AI plays a role in about 30% of TechStyle’s Facebook ads
“The ability to quickly create ads is crucial for a merchant like TechStyle given that its product catalog is regularly changing. Now, roughly 30% of the retailer’s ads are created via the Smartly.io platform. That’s helped boost the retailer’s click-through rate on Facebook ads to nearly 1.0%, roughly double its previous 0.5% rate.” https://www.google.com/amp/s/www.digitalcommerce360.com/2019/02/19/why-ai-plays-a-role-in-about-30-of-techstyles-facebook-ads/amp/