Why AI plays a role in about 30% of TechStyle’s Facebook ads

“The ability to quickly create ads is crucial for a merchant like TechStyle given that its product catalog is regularly changing. Now, roughly 30% of the retailer’s ads are created via the Smartly.io platform. That’s helped boost the retailer’s click-through rate on Facebook ads to nearly 1.0%, roughly double its previous 0.5% rate.”


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