“For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand’s most visible marketing moment of the year. Wieden+Kennedy didn’t just execute one ad this year. It’s dropping six in-game national spots—the same as last…
Tag: Football
Burrow vs Stafford: AWS Next Gen Stats lays out the case for each Super Bowl quarterback
“This week, the NFL and Amazon Web Services (AWS) released tons of statistics through Next Gen Stats (NGS) to show how each team made it to the championship game. One of their newest statistics — called ‘Passing Score’ — turned out to be one of the most accurate predictors of success this season. ‘Instead of…
Maker Faire Rome 2019 Makes Artificial Intelligence a Spotlight
“Among the demonstrations of artificial intelligence systems, Maker Faire Rome will also host a triangular tournament of robot “RoboCup” footballers involving the teams of Rome’s Sapienza University and two other universities from Switzerland and Germany as protagonists. A tournament in which humanoid robotic systems, completely autonomous, will be rivals in football matches, putting to the test methods and…
Would Saints fans be interested in “Smart Officiating” leveraging artificial intelligence
For the record, I am not a New Orlean Saints fan. My team is the Indianapolis Colts. However, I am an avid sports fan. With that in mind I ask…how quickly can we replace officials and referees with artificial intelligence? Watch: Referees Appear to Miss Blatant Pass Interference Call Late in NFC Championship Here are…