“Amazon will internally test the features during tonight’s preseason game at 8 p.m. ET. However, fans won’t be able to experience them just yet. The features roll out on September 14, when the 2023 season begins.” See TechCrunch.com for full details
Tag: NFL
How W+K Made 11 Ads for Super Bowl Sunday, Filling 8 Minutes
“For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand’s most visible marketing moment of the year. Wieden+Kennedy didn’t just execute one ad this year. It’s dropping six in-game national spots—the same as last…
Amazon’s New AI Tool Will Launch for the Super Bowl, But It Could Change Much More Than Football
“The NFL is unveiling a new measure of quarterbacks’ performances within a given game. Called the Passing Score, the metric uses Amazon Web Services’ A.I. to assess a quarterback’s execution on each play. At the end of the game, the player is graded on a scale of 50 to 99. Priya Ponnapalli, senior manager and…
Burrow vs Stafford: AWS Next Gen Stats lays out the case for each Super Bowl quarterback
“This week, the NFL and Amazon Web Services (AWS) released tons of statistics through Next Gen Stats (NGS) to show how each team made it to the championship game. One of their newest statistics — called ‘Passing Score’ — turned out to be one of the most accurate predictors of success this season. ‘Instead of…
NFL to Host Innovation Forum as League Looks to Revamp Future of the Game
“Natara Holloway, VP of football strategy and business development at the NFL, joined Cheddar to talk about the future of the game as well as the league’s ability to successfully navigate through the turbulent pandemic. “Fans, necessarily, won’t see it, but they will definitely feel it. And that’s what we like to say really comes…