“Natara Holloway, VP of football strategy and business development at the NFL, joined Cheddar to talk about the future of the game as well as the league’s ability to successfully navigate through the turbulent pandemic. “Fans, necessarily, won’t see it, but they will definitely feel it. And that’s what we like to say really comes through from an innovation perspective with the NFL,” she said. Holloway also discussed the NFL’s commitment to diversity from the sidelines to its front offices.”