- “Embedded analytics delivers data and insights to business users within their workflows, giving them the information they need at the moment they need it to inform a decision.
- Now, the trend is more around reaching people where they actually work. Rather than asking business users, who we were asking to be more data-driven, to use a specific tool, now we’re trying to help them by putting the data right in front of them in the tools they’re using every day. Instead of asking them to go to the tool, we’re bringing the data to them.
- From the perspective of embedded analytics, there has been the ability to embed dashboards for a while. Most of the vendors have provided that. More recently, we’re starting to see the platforms providing APIs that are more modular. They directly provide not only metrics through APIs that can be used anywhere by a developer but also widgets and other components that can be taken off the shelf and be put into users’ experiences.”
https://www.techtarget.com/searchbusinessanalytics/news/365531386/Googles-Wright-names-embedded-BI-top-analytics-trend?amp=1
