NRF 2020: Retailers Gather at the Big Show to Consider Their Next Steps

“Retailers are deploying artificial intelligence both online and in-store to help analyze data, deliver unique customer experiences (both onsite and online) and manage their back-end operations. PetSmart will discuss how it is deploying AI to manage its IT operations, and Amazon Pay will discuss the role of voice-based AI technologies in reshaping customer interactions.”

https://www.google.com/amp/s/biztechmagazine.com/article/2020/01/nrf-2020-retailers-gather-big-show-consider-their-next-steps%3famp


NRF Big Show 2020

https://nrfbigshow.nrf.com

TD Ameritrade Beefs Up Personalization With AI

  • “Vijay Sankaran, chief information officer at TD Ameritrade Holding Corp., is betting that artificial intelligence-powered customer service and personalization will help it stand out from competitors.
  • The Omaha, Neb.-based brokerage firm, which has about 12 million client accounts, is using AI to drive customized experiences for investors. “We want to be more of a Netflix-style or Spotify-style personalization engine for digital investing,”
  • The eight-person team is now working on an AI engine called “voice of the customer analytics,” which builds on AI-based text and voice chatbots the company launched in 2017.
  • In 2021, AI augmentation is expected to generate $2.9 trillion in business value, up from $1.6 trillion this year, according to Gartner.”

https://www.google.com/amp/s/www.wsj.com/amp/articles/td-ameritrade-beefs-up-personalization-with-ai-11574115074


TD Ameritrade CIO Vijay Sankaran

http://linkedin.com/in/vijay-sankaran-762a9

Data science is not a science project

“You need to have a clear problem identified that you are ready to tackle with analytics, and you need to know what data you will use to solve that problem.

Start small, with a project that addresses a core competency of the business.

Select a project that will offer a win within a year.

Look for opportunities to automate and expand your use of analytics.”

Examples

Automating tumor detection in medical images

Amsterdam University Medical Center

Alerting caseworkers when children are at risk

New Hanover County,

https://www.technologyreview.com/s/614431/data-science-is-not-a-science-project/

IN THE AGE OF AI, CMOS STILL NEED TO TAKE RISKS

“Take for example Cheetos. A few years back, Cheetos announced a gift collection ecommerce site timed with traditional retail holiday promotions. The site sold pretty much everything but the popular snack, from cologne and branded leggings to bronzer and a $20,000 jewelry set. No AI parsing through Cheetos marketing data sets would ever tell their CMO to sell pricey baubles. But with over 100M impressions, countess press pieces, social medial trending topics and a complete store sell out (yes, even the $20k jewelry set), Cheetos became the hot holiday season story. It’s these brave, and sometimes silly, choices that can resonate deeply with consumers in an age where marketing is becoming increasingly formulaic.”

https://www.chiefmarketer.com/in-the-age-of-ai-cmos-still-need-to-take-risks/

Why Experts See Graph Databases Headed for Mainstream Use

  • “Most often they are utilized to explore relationships across massive data silos and achieve the holy grail of webscale analytics in real time.
  • “But the technology has evolved to tackle the toughest data challenges in real time, regardless of how large or complex the data set.”
  • ‘Graph databases need to be all about deep link analytics. That’s because the more links you can traverse––what’s known as a hop––the greater the insight,'”

https://www.eweek.com/database/why-experts-see-graph-databases-headed-to-mainstream-use