The BI fabric is slowly but surely evolving | ZDNet

  • “Respondents to an informal social media survey that I’ve been running for the past couple of years report that 25% of organizations use 10 or more BI platforms, 61% of organizations use four or more, and 86% of organizations use two or more.
  • We currently see BI fabric manifesting in one or more of the following architectures and technologies:
  1. A common BI portal
  2. A common data catalog
  3. BI platform as a semantic layer
  4. Platform-to-platform connectors
  5. Metadata integration”

The growth triple play: Creativity, analytics, and purpose

– “Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. They are driving average revenue growth of 2.3 times versus peers from 2018–2019 (which increased to 2.7 times versus peers from 2019–2020).

– In the period 2018–2019, companies using just one of the capabilities—either creativity, analytics, or purpose—saw an average growth rate of more than 6 percent. Adding a second component saw growth rates climb to more than 7 percent. For those that employed the full triple play, growth rates climbed to more than 12 percent.

– CMO’s have a once-in-a-generation opportunity to lead growth, as 78 percent of CEOs are now banking on CMOs and marketing leaders to drive growth.”

6 steps to build a data-driven company, according to experts

  • “There are handsome rewards for companies that insert big data and analytics into their operations. According to PWC, these organizations enjoy 5% more productivity and 6% more profitability than those that don’t.
  • To understand how data can transform your business, check out, ‘The Evolution of Data in the Cloud: The Lynchpin of Competitive Advantage’, research sponsored by Snowflake.”

Automattic’s WordPress VIP acquires to bring web content analytics to the enterprise

Image Credit: Automattic
  • “After a prolonged beta period, launched its flagship “Dash” product in 2012 to help online publishers gain insights into what people are reading on their site and how they got there.
  • And in 2018, it launched Currents, which uses AI to measure real-time audience attention.”


  • “Today, with the public launch of Obviously AI, a no-code platform designed to put the power of machine learning and analytics in the hands of non-technical business users, this solution can enable anyone to access crucial information and data predictions, simply by asking questions in natural language.
  • Users do not need any familiarity with writing complex SQL queries or working with programming languages to code regressions, neural networks and other ML algorithms.
  • All the user needs to get started is a CSV file and a question they want to ask. The platform is available in Free, Pro and Pro Plus versions.”

Obviously AI Rolls Out First Natural Language-Powered Machine Learning Platform for Predicting Outcomes from Any Data –