- “Harnessing the potential of data through AI is essential in today’s business environment. A McKinsey report says data-driven organizations demonstrate EBITDA increases of up to 25%….The demand for personalization, convenience, and ease in the customer experience is a central and differentiating factor. How businesses use customer data is particularly important for maintaining a competitive advantage, and can fundamentally transform business operations.”
https://www.technologyreview.com/2024/01/15/1086461/outperforming-competitors-as-a-data-driven-organization/amp/
