“Technology now accounts for a whopping 29 percent of the total marketing expense budget, making martech the single largest area of investment when it comes to marketing resources and programs Investments in AR and VR, a small segment of AI, are expected to grow from $11.4 billion in 2017 to $215 billion in 2021, according…
Tag: analytics
How the Marketing Technology Landscape Will Transform in the New Year – Adweek
“Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. However, the cost of acquiring a new customer is five times greater than that of retaining an existing one, and the probability of selling to an existing customer is 60 percent, while the probability of selling to a new…
HBR’s 10 Must Reads on AI, Analytics, and the New Machine Age (Paperback + Ebook)
“Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready? If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work…
Flipkart Snaps Up Israeli Retail Analytics Startup Upstream Commerce
“Reportedly, the move will help Flipkart to deliver real-time pricing and product analytics to its seller partners. According to an ET report, industry insiders have hinted that Flipkart bought the retail intelligence startup for around $30-40 million. Upstream Commerce offers a suite of products related to predictive price optimization, pricing intelligence, lifecycle intelligence among others….