“This is not the first time banking has faced a critical moment. But while other tipping points, like digital and mobile banking, revealed themselves unhurriedly, the adoption of gen AI is happening with an almost frantic haste. Eighty-seven percent of banking executives expect a higher level of change in 2024 relative to last year and 53% are not fully prepared to adapt to this expected change, according to Accenture’s Pulse of Change: 2024 Index. Ultimately the secret to banks’ success won’t be AI but rather how it’s used. It’s as much about people as it is technology, and as much about strategy as implementation. There’s a lot to juggle, but the banks who can master it will look back fondly on 2024.”