“The collaboration integrates several of Mastercard’s specialized service pillars directly into the Backbase AI-native Banking Operating System. This integration is designed to help financial institutions move beyond basic digital interfaces toward more connected, intelligent banking experiences. The partnership focuses on four key Mastercard capabilities: Dynamic Yield for personalizing digital banking journeys; Test & Learn for analyzing the commercial impact…
Tag: ai personalization
At last, customers first: AI-powered personalization can help banks create value (McKinsey)
“Finally, leading banks taking this approach are changing how they run and improve their customer outreach campaigns in two key ways…Second, they are evolving beyond “push” campaigns (such as emails and texts) by embedding personalized content within the customer’s core product experience across the full range of “pull” channels (such as mobile apps and websites). In…
AI push is putting banks at mercy of tech firms, warns Moody’s
“‘The AI race also risked creating ‘vendor dependence risk’, Moody’s said, meaning that ‘a set of dominant AI model and infrastructure providers could, over time, exert control over the price of AI services’. That issue is likely to emerge as the bosses of loss-making generative AI companies, including the ChatGPT creator OpenAI and the Claude…
What It Takes to Build the AI-Native Modern Bank
“The goal is a radically different model of banking, characterized by highly personalized customer engagement, hyper-responsive product management, and structurally transformed operations. The performance profile could be dramatically different from today’s banking model, aspiring to 10 times greater productivity, 100 times more experimentation throughput, 90% shorter time to market, and a 10-percentage-point improvement in the…
As AI Becomes Money’s New Front Door, Community FIs Risk Becoming Bystanders
“In May 2026, OpenAI launched a dedicated personal-finance experience allowing users to connect bank accounts via Plaid and ask questions grounded in their actual balances. OpenAI reports that more than 200 million people use ChatGPT monthly for budgeting, investing, and planning queries. Search engines like Perplexity have built similar account-linking capabilities, while single-bank tools like…