“Lens Live also capitalizes on activities customers are already doing: comparison shopping while in retail stores out in the real world to see if Amazon has a better deal on the same or similar item.
When using the new Lens Live feature, customers can tap on any item in their camera view to trigger the feature to focus on that product. If they find a match they like, they can add it to their shopping cart by tapping the (+) plus icon or tap the heart icon to save it to their wish list.”