Tag: augmented reality

The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce Guest Author

~ Brandon McGee ~ Leave a comment

“Pinterest recently announced “Complete the Look,” which leverages rich scene context to recommend visually compatible results in Fashion and Home Decor Pins. According to the company, “Complete the Look takes context like an outfit, body type, season, indoors vs. outdoors, various pieces of furniture, and the overall aesthetics of a room, to power taste-based recommendations across visual search technology.” This is an excellent example of how computer vision can truly personalize the shopping and sharing experience online and offline.”

https://www.google.com/amp/s/www.martechadvisor.com/articles/arvr/the-augmented-consumer-how-ar-and-ai-are-changing-customer-experience-and-ecommerce/%3fzd_source=recommended_read

Apple Brings People Occlusion & Motion Capture to ARKit 3 Alongside RealityKit & RealityComposer for AR Development

~ Brandon McGee ~ Leave a comment

Image: Apple/WWDC

  • “Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference
  • will enable the camera to recognize people who are present in a scene and place virtual content behind and in front of them, while the former gives apps the ability to track moving bodies.
  • RealityKit and RealityComposer appear to be the answer to that question. By shortening the learning curve, Apple will enable a larger population of developers to begin creating their own AR experiences.
  • To demonstrate ARKit 3.0, Apple brought Mojang, the publisher of Minecraft and subsidiary of Microsoft, to show off the first live demonstration of Minecraft Earth.”

https://next.reality.news/news/apple-brings-people-occlusion-motion-capture-arkit-3-alongside-realitykit-realitycomposer-for-ar-development-0198352/

NexTech And LivePerson To Demo Conversational Commerce Platform Integrating AR With Messaging On Main Stage at AWE USA Conference May 31, 2019

~ Brandon McGee ~ Leave a comment

  • “The benefits of having an augmented reality view and one-touch purchase transaction without having to leave the native messaging application makes the eCommerce interaction super simple and seamless for consumers and changes the retail landscape forever,” comments Scott Starr , LivePerson AVP Retail. “Conversational Commerce leverages humans, artificial intelligence and now AR to deliver more personalized shopping experiences for consumers in the messaging channels they use each day.”
  • NexTech has built its AR and AI eCommerce platform as an affordable, scalable, customizable, and most importantly, easy solution to integrate within an existing web interface, making NexTech one of the leaders in the rapidly growing AR industry, estimated to hit $120 billion by 2022,  according to Statista.
  • Gartner reports 100 million consumers will shop in augmented reality online and in-store by 2020. NexTech is building out its AR and AI eCommerce offerings, which include using AI to create a guided and knowledgeable curator that can be programmed to be used for eCommerce, retail and education.”

https://www.google.com/amp/s/finance.yahoo.com/amphtml/news/nextech-liveperson-demo-conversational-commerce-120000706.html

Virtual Fitting Room Markets, 2024 by Component

~ Brandon McGee ~ Leave a comment

Image credit: Modular4KC.com

  • “The virtual fitting market size to grow from USD 2.9 billion in 2019 to USD 7.6 billion by 2024, at a CAGR of 20.9% during 2019-2024
  • The major growth factor for the market is the increase in the adoption of advanced technologies such as AR and VR.
  • Another factor that is contributing to the market is the growing eCommerce trend and shift of consumer toward online shopping.
  • According to the Census Bureau of the Department of Commerce, the retail eCommerce sales for the fourth quarter of 2018 was USD 132.8 billion.”

https://www.globenewswire.com/news-release/2019/04/22/1807204/0/en/Virtual-Fitting-Room-Markets-2024-by-Component-Hardware-Software-and-Services-End-User-Physical-Store-Virtual-Store-Use-Cases-Apparel-Eye-Wear-Jewelry-Watches-Beauty-Cosmetics.html

Adobe’s Tatiana Mejia: “Create your own chance at bat.”

~ Brandon McGee ~ Leave a comment

“Adobe Sensei, our AI and ML technology, is purpose-built for digital experiences and focuses on three intelligence domains: creative, content and experience. Today, it is powering dozens of features across all of Adobe’s products, but I am most excited about what is coming next. For example, we are working to infuse AI into new mediums like augmented reality (AR).”

https://www.google.com/amp/s/thriveglobal.com/stories/adobes-tatiana-mejia-create-your-own-chance-at-bat/amp/