“Innovation must be grounded in doing something new that will fulfill a need of the consumer in a way that either excites or delights them. That’s what builds word of mouth and keeps them coming back for more. Explore the metaverse through your customer’s lens and pull out not just what’s bright and shiny, but…
Tag: augmented reality
Future of work: Smart glasses, holograms and AI-equipped robots will change our jobs
“The future of how we work will, in a few years, include smart glasses that transport workers into augmented or virtual reality environments, communicating with your co-workers via a hologram from anywhere in the world or relying on robots powered by artificial intelligence to help run manufacturing operations. ‘Everything is becoming intelligent,’ Amon said in…
McDonald’s Discovers the Golden Ticket to Making Billions in the Metaverse. Any Business Can Copy It
“McDonald’s recently filed applications with the U.S. Patent and Trademark Office, in what indicates to most that the global fast food chain is setting up to open shop in the metaverse. Hidden within the depths of its applications, and beyond the downloadable multimedia files, virtual events, and non-fungible tokens is what McDonald’s is really after:…
Facebook is trying to advance AI to ‘human levels’ in order to build its metaverse
“During an event for the company, now known as Meta, on Wednesday CEO Mark Zuckerberg announced Project Caraoke, an effort to get AI to a “human level” of intelligence where it’s capable of learning, predicting, and acting on its own. “In the metaverse, we’ll need AI to help people navigate between the virtual world and…
Virtual Store Openings Tease the Future of Shopping
“Digital evolution is a critical component of our growth strategy as we enhance the overall omnichannel consumer experience,” said Christopher Reid, vice president and general manager of global digital at Kontoor Brands. “Through these new virtual stores, we are offering consumers a more immersive experience with our products and the opportunity to engage with our…