- “Innovation must be grounded in doing something new that will fulfill a need of the consumer in a way that either excites or delights them. That’s what builds word of mouth and keeps them coming back for more. Explore the metaverse through your customer’s lens and pull out not just what’s bright and shiny, but what’s making their lives better.”
https://www.thedrum.com/opinion/2022/03/17/three-ways-build-brand-success-the-metaverse