McDonald’s Discovers the Golden Ticket to Making Billions in the Metaverse. Any Business Can Copy It
“McDonald’s recently filed applications with the U.S. Patent and Trademark Office, in what indicates to most that the global fast food chain is setting up to open shop in the metaverse.
Hidden within the depths of its applications, and beyond the downloadable multimedia files, virtual events, and non-fungible tokens is what McDonald’s is really after: “operating a virtual restaurant online featuring home delivery,” according to trademark attorney Josh Gerben, who tweeted about it last week.
The seemingly mundane move is smart, and business owners who want to stay on the cutting edge should pay attention. Here are three guideposts that can help inform a savvy strategy to enter–and make money in–the metaverse.