“The UK-based augmented reality startup, Dent Reality, raised the equivalent of $3.4 million USD in its most recent funding round. Dent Reality has created an AR app for smartphones that helps shoppers navigate retail locations by providing a layout of a store’s aisles, while showing where to find specific items. The company works mainly with…
Tag: augmented reality
The Metaverse is already here: 5 companies building our virtual reality future
“If you believe Facebook, the future is a virtual reality “metaverse.” The tech giant, which changed its name to Meta last month, plans to invest $10 billion this year to develop products that support augmented and virtual reality — a robotic hand, high-tech VR glasses and sophisticated software applications, to name just a few. Analysts…
Niantic is mapping the world and warns about the future of augmented reality
“Hanke warns about the dangers of less than scrupulous actors taking advantage of the world of AR. ‘Think about a wearable device that’s with you all day long. If it’s on your head, it probably knows where you’re looking most of the time. Maybe it knows about other things too, like your heart rate. You…
Nextech AR and Kohls Expand Augmented Reality Contract For Ecommerce
“Extensive product testing which began with Kohls’ Innovation Center, validated Threedy’s return on investment (ROI)., Kohls in collaboration with Nextech is now significantly scaling WebAR for Ecommerce, creating thousands of new 3D models that will enhance the augmented reality experience for Kohls’ customers. With Nextech’s 3D WebAR for Ecommerce solutions, Kohls’ customers can review products…
Grand Teton experiments with ‘augmented reality’
“Walker enjoyed the faulty, arboreal ‘augmented reality’ moose courtesy of the ‘animal cam,’ a feature of the all-new Jenny Lake Explorer App. The software, still in the beta phase, is geared toward young people, providing them with a digital, interactive extension of interpretative signage and other features passed annually by the million or so annual…