How SMEs can emulate the success of Amazon through ecommerce personalisation

“So much so that it was recently reported that they (Amazon) have more than a 30% share of the UK’s ecommerce market.

Here are just a few of the practices of Amazon which can be emulated by SMEs through investment in an ecommerce personalisation platform.

  • Personal references – ‘Hello John’
  • Recently viewed – link to their recent browsing history
  • Intelligent search – predict what products their customers are searching for as soon as a letter is typed
  • Recommenders – recommend other products
  • Product Recommendation Types – bundling recommendations into many different types
  • Cross selling and upselling – suggests additional purchases”

How SMEs can emulate the success of Amazon through ecommerce personalisation


  • “Nearly 350 AI-powered bots – monikered Automated Guided Vehicles (AGVs) – help operators process ‘4,500 shipments an hour at twice the speed and with 99.9% accuracy’.
  • India is one of the fastest-growing markets for e-commerce in the world. Buoyed by affordable smartphones, deeper penetration of internet and high consumption growth, this market is set to grow and exceed $100 billion by 2022.”

“Amazon’s fulfilment network comprises a variety of building types and sizes. Each of these is set up like a Manhattan-style grid and houses 1-4 million bins on the order of 10 million packages.”

Inside Flipkart’s AI-Powered Bots

The AI Portfolio: 40% Growth YoY, Review And Adjustments | Seeking Alpha

“The last section of this article (about 35 pages) presented a portfolio of 13 companies (12 public ones) that may be construed as the world leaders in AI and associated industries.

  • Alphabet (GOOG) (NASDAQ:GOOGL) (leadership in AI software)
  • Amazon (AMZN) (leadership in AI software)
  • Disney (DIS) (leadership in entertainment and original content)
  • IBM (IBM) (leadership in AI software)
  • Microsoft (MSFT) (leadership in AI software)
  • MongoDB (MDB) (leadership in database management)
  • Netflix (NFLX) (leadership in entertainment and original content)
  • NVIDIA (NVDA) (leadership in AI hardware)
  • Oracle (ORCL) (leadership in database management and data storage)
  • Palo Alto Networks (PANW) (leadership in cyber security)
  • Tesla (TSLA) (leadership in AI hardware)”

The 10 Best Examples Of How AI Is Already Used In Our Everyday Life

“Artificial intelligence is encountered by most people from morning until night. Here are 10 of the best examples of how AI is already used in our everyday lives.

1.   Open your phone with Face ID

2.   Social media

3.   Send an email or message

4.   Google search

5.   Digital voice assistants

6.   Smart home devices

7.   Commuting to work

8.   Banking

9.   Amazon recommendations

10. Netflix”