“I expect we’ll see more e-commerce companies integrating with social media platforms to make it easier for small merchants to sell their wares without having to build a website or digital storefront. A great example close to home is a new feature from Shopify that adds shopping functions to Facebook and Instagram pages. Look for future marriages of e-commerce tools with social platforms such as Facebook and Bytedance’s TikTok. The upshot is a future in which every social post becomes an opportunity to make a sale. It’s not e-commerce, it’s ‘AllCommerce.’”
“In the minute-long ad, a team of Amazon employees are admiring the company’s latest Alexa device when one of them saying, “I literally couldn’t imagine a more beautiful vessel for Alexa to be… inside,” while getting distracted by an image of Jordan on a bus ad.
She soon begins daydreaming about having Jordan around her house as her digital assistant, standing among sprinklers, taking his shirt off just to dim the lights, and reading an audiobook to her in the bath, all while her husband finds himself helpless around the home.”
- “Mastercard’s Spending Pulse data for holiday 2020 found that while department stores’ overall sales fell 10.2 percent during the season, their eCommerce sales only rose 3.3 percent.
- Amazon enjoyed a 14.3 percent market share for all clothing and apparel sales during 2020’s third quarter versus just 9.5 percent a year earlier. By contrast, Walmart’s share of apparel fell to 7.4 percent during the same period, down from 10.5 percent a year earlier.
- 37 percent of U.S. consumers surveyed interested in direct-to-consumer sales. The No. 1 reason cited — loyalty to well-known brands”
- “The ecommerce giant has released a new blog post in which it revealed that it delivered more than 1.5bn toys, home products, beauty and personal care products and electronics to its customers all over the world.
- At the same time, third party sales on Amazon rose by more than 50 percent year-over-year worldwide.
- If this turns out to be true, it would represent a year-over-year increase of 28 to 38 percent and mark the first time the ecommerce giant has brought in over $100bn in a single quarter.
- According to Mastercard SpendingPulse, ecommerce sales in the US grew by 47.2 percent year-over year from November 1 to December 24 as more consumers preferred to shop from the safety of their homes.”
- “Amazon sellers had record-breaking $4.8 billion in worldwide sales Black Friday through Cyber Monday, a 60 percent increase over 2019 sales for the same period.
- Sales on Cyber Monday increased 15.1 percent year over year, based on analysis from 80 of the leading 100 eCommerce merchants in the U.S., according to Adobe. The figures fell short of Adobe’s forecast of $12.7 billion.
- Adobe adjusted its online sales forecast slightly downward to $184 billion for the entire holiday season, a 30 percent hike over 2019. Original 2020 forecasts were $189 billion.
- Cyber Monday orders for curbside pickup were up 30 percent from 2019, and 37 percent of digital sales were made on mobile devices, according to Adobe’s data.”