- “Cyber Monday is expected to pull in $9.4 billion this year, a $1.5 billion increase from last year’s online sales tally for the Monday after Thanksgiving. The real detail retailers need to know? Thirty percent of all sales made this Cyber Monday, which falls on December 2, will likely will be made in the specific four-hour window of 7 to 11 p.m. Pacific time.
- Besides the uptick in sales on Cyber Monday itself, Adobe projects Thanksgiving will bring in $4.4 billion in online spending and Black Friday will drive another $7.5 billion. The five-day period between Thanksgiving and Cyber Monday will generate about $29 billion in online sales, or about 20 percent of total holiday season revenue online, according to the report.”
https://www.inc.com/anna-meyer/holiday-cyber-monday-sales-forecast-golden-hours-retail.html