‘Tis the Season to Engage With Video

  • “Times are still good for the ecommerce world despite hiccups in the overall world economy…In fact, online sales are predicted to grow around 15% year-over-year for the 2019 holiday season.
  • Customers use an average of three channels to engage with brands
  • Let’s take a deeper look into these time- and cost-saving advantages to explain how brands can successfully utilize video
    1. Create a Single Source of Video Truth
      Increase Video Engagement Opportunities
      Avoid Being Left Behind”

    PHOTO: STEVEN VAN

    https://www.google.com/amp/s/www.cmswire.com/digital-marketing/tis-the-season-to-engage-with-video/amp/

    These 4 Hours on Cyber Monday Could Be Worth More Than $3 Billion to Businesses

    • “Cyber Monday is expected to pull in $9.4 billion this year, a $1.5 billion increase from last year’s online sales tally for the Monday after Thanksgiving. The real detail retailers need to know? Thirty percent of all sales made this Cyber Monday, which falls on December 2, will likely will be made in the specific four-hour window of 7 to 11 p.m. Pacific time.
    • Besides the uptick in sales on Cyber Monday itself, Adobe projects Thanksgiving will bring in $4.4 billion in online spending and Black Friday will drive another $7.5 billion. The five-day period between Thanksgiving and Cyber Monday will generate about $29 billion in online sales, or about 20 percent of total holiday season revenue online, according to the report.”

    https://www.inc.com/anna-meyer/holiday-cyber-monday-sales-forecast-golden-hours-retail.html

    Black Friday: The cost of 77 minutes of downtime – IT-Online

    Kate Mollett

    http://linkedin.com/in/kate-mollett-8795a535

    • “The increasing importance of data adds three very real risks to companies – downtime, compliance and security.
    • The volume of sales fell by 1,4% year-on-year; the first negative annual growth rate since February 2017. On the other hand Black Friday boosted sales to 2,9% year-on-year in terms of volume.
    • Google Trends shows us that consumer interest on Black Friday has more than doubled. In South Africa, the percentage increase is a staggering 900% making it both a lucrative, but also a highly strenuous time for retailers.”

    https://it-online.co.za/2019/10/17/black-friday-the-cost-of-77-minutes-of-downtime/

    What roles will AI play this Black Friday?

    • “In 2018, Adobe Analytics revealed Black Friday achieved US$6.22 billion in online sales alone while Cyber Monday pulled in a record of US$7.9 billion from e-commerce. 
    • But several sources reveal an increase of 20 percent in conversion rate when live chats are available.
    • On Black Friday 2018, a bill titled Stopping Grinch Bots Act was passed, aiming to make illegal the use of bots to make purchases online and resell of products bought.”

    https://techhq.com/2019/10/what-roles-will-ai-play-this-black-friday/

    Avoid a Black Friday, Cyber Monday Disaster With Intelligent Testing | E-Commerce | E-Commerce Times

    “Over the five days from Thanksgiving to Cyber Monday 2018, 165 million shoppers spent more than US$300 each, on average

    A failure during this period would be devastating, bringing bad headlines and loss of revenue, and probably losing valuable future custom. So, how do you avoid these pitfalls? The answer is to ensure your site is completely bombproof and can handle the surge in load without a problem.

    • Stress Testing
    • API-Based Stress Testing
    • Session-Based Testing
    • Intelligent Testing
    • Complex User Journeys
    • Cloud-Based Testing
    • Intelligent Stress Testing”

    https://www.ecommercetimes.com/story/86193.html