Black Friday online shopping comes in $9B, $3.6B on smartphones

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  • “Adobe, which is following online sales in real-time at 80 of the top 100 retailers in the U.S., covering some 100 million SKUs, said US consumers spent $9 billion online on Black Friday, up 21.6% on a year ago. Adobe had originally forecast sales of between $8.9 billion and $9.6 billion.
  • Smartphones continued to account for an increasing proportion of online sales, with this year’s $3.6 billion up 25.3%, while alternative deliveries — a sign of the e-commerce space maturing — also continued to grow, with in-store and curbside pickup up 52% on 2019.
  • The average cart size for US shoppers was $95.60
  • In either case, smartphones continue to be a major driver of how sales get made. Adobe said 40% of all sales were on handsets, lower than the day before but 7% higher than in 2019.
  • Cyber Monday is likely to continue to be the biggest of them all, expected to bring in between $11.2 billion and $13 billion in e-commerce transactions, up 19%-38% year-on-year.”

No Free Shipping, Long Delivery Windows And Poor Tracking Among The Top ‘Holiday Hold-Ups’ Consumers Say Will Keep Them From Purchasing With A Brand Or Retailer

“Three of the most common reasons holiday shoppers would stop buying from a brand or retailer this year are about delivery:

* No or discontinued free shipping – 42 percent
* Long delivery windows – 29 percent
* If the brand/retailer has no/poor tracking around shipping timelines/delays – 21 percent”

No Free Shipping, Long Delivery Windows and Poor Tracking Among the Top ‘Holiday Hold-Ups’ Consumers Say Will Keep Them From Purchasing With a Brand or Retailer

Preparing For The Unknown: Black Friday 2020

  • “Retailers must employ a strategy that is differentiated, supported by an agile technology platform that allows them to easily experiment, fail cheap, and measure results accurately.
  • eMarketer reports that U.S. click-and-collect e-commerce sales are expected to grow to $58.52 billion, up 60.4% from its initial forecast.
  • Indeed, the ROI on retail AI is expected to reach $340 billion by 2022 — from personalized marketing efforts, dynamic pricing and improved loyalty programs that maximize customer value.”

As ecommerce booms, what’s driving sales? How can brick-and-mortar shops survive? Here’s a look

  • ChannelAdvisor’s preliminary results for Black Friday show a 31% increase (year over year) in GMV. In 2019, GMV peaked at $69.5M on Black Friday compared to $52.9M in 2018.
  • What has changed is that we continue to see shopping via mobile increasing, with roughly 40% of e-commerce sales coming via smartphones.

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