Image Credit: Getty Images These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience “Steinberg claims that the AI and data-based processes generate up to 1600 percent higher rate of returns compared to generically targeted marketing. While traditional lookalike targeting creates broad nets for targeting—like women between 16 and 50…
Tag: Black Friday
ai eCommerce News – Oct 25
Image credit: Norcal.news COULD AI HOLD THE KEY TO YOUR E-COMMERCE SITE KEEPING UP THIS BLACK FRIDAY? “Artificial intelligence may be your lifeline in the lead up to Black Friday’s sheer madness. No matter how good you are at multitasking or marketing, there’s no way to keep track of all of the consumer data that…