As ecommerce booms, what’s driving sales? How can brick-and-mortar shops survive? Here’s a look

  • ChannelAdvisor’s preliminary results for Black Friday show a 31% increase (year over year) in GMV. In 2019, GMV peaked at $69.5M on Black Friday compared to $52.9M in 2018.
  • What has changed is that we continue to see shopping via mobile increasing, with roughly 40% of e-commerce sales coming via smartphones.

Image Source: Pixabay

https://www.wraltechwire.com/2019/12/05/as-ecommerce-booms-whats-driving-sales-how-can-brick-and-mortar-shops-survive-heres-a-look/

Black Friday AI eCommerce

#cyber monday     #black friday     #online stores     #online retailers     #cyber week     #holiday season    

Adobe predicts that more than half of online visits to retail websites will be via cell phones (smartphones or tablets). 3

Make sure your IT team continuously monitors how your site behaves on mobile devices during this critical time. 3

The best-prepared e-commerce sites have spent months implementing their marketing plans, and have put their websites and operations through their paces to make sure they can handle an incredible amount of traffic and transactions. 3

By following this tactic, you can ensure that your e-commerce business remains competitive for Black Friday and Cyber Monday. 3

It is believed that not only the availability of phones, technology and the Internet, but also the optimization of shops on mobile devices is one of the reasons for such a jump. 21

Online stores are better prepared for the shopping craze and offer a better user experience, which is reflected in traffic and sales. 21

Underestimating the power of mobile shopping and thus not preparing the store for some intense days can cost a lot of money. 21

Retailers need to increase their ad spending around Cyber Monday to make up for the reduced shopping days. 25

From an advertising perspective, brands need to develop their approach to break the noise. 25

New ways to use IG stories, Google Discovery ads, and new formats from Snap, Pinterest, and other platforms will be critical. 25

The season of Christmas shopping in 2018 is approaching and online retailers are already beginning to promote their deals and sales for Black Friday and Cyber Monday (bfcm) through traditional and digital advertising channels. 8

Since messenger marketing is still a fairly new channel, it is considered secondary to BFCM deals. 8

In the past, Black Friday was a huge success for brick-and-mortar retail stores, and Cyber Monday allowed online retailers to earn the rest of the sales once everyone was back at their desks. 8

Black Friday has always been a crucial time for retailers to attract customers and secure sales.

But of course there were not only the clear winners of the holiday but also retailers who were lying in the dust.

This year, much is at stake: it is estimated that 165.3 million people plan to shop during Cyber Week, with 114.6 million consumers shopping on Black Friday alone.

We looked at the Cyber Week 2018 data to find out which top trends have hit this season and what that could mean for 2019.

Last year, the company led the retail sector with a strong performance during the Bonanza Black Friday and Cyber Monday shopping days and during much of December. 19

Before Christmas 2018, 81 percent of consumers in the US said they wanted to shop on Amazon.com during Black Friday. 19

As a result, on Cyber Monday, Amazon had five times more traffic than other leading retailers and was able to convert a larger percentage of that traffic to sales than any other retailer. 19

The next day has been the unofficial beginning of the holiday season since at least the late 19th century, mainly because it is the last day after a big holiday before Christmas. 23

Retailers took advantage of the opportunity that resulted from this practice and offered fantastic sales with limited supplies of coveted items. 23

In the UK, Black Friday was originally a term used by the NHS and the police to refer to the last day of the week before Christmas when the British were out of the house and drinking. 23

The survey of the web optimizer gave the reason why they did not go to the checkout. 11

If you really want to be competitive, you can offer free shipping during the holiday season. 11

Research shows that 9 out of 10 shoppers call free shipping the biggest incentive to shop online more frequently. 11

This brings us well on our fifth and last Black Friday and Cyber Monday tip. 11

On Black Friday and on Cyber Monday, online shoppers literally have thousands of options for hot sales. 3

An important reason for this could be that your checkout process proves to be too slow or awkward. 3

Take the time to eliminate unnecessary steps during the checkout process that could disrupt the buyer’s purchase before sales start on the bank holidays. 3

Many started weeks ago with the introduction of Black Friday Deals, hoping to generate revenue soon. 16

Retailers have also become more creative when it comes to structuring and introducing discounts. 16

Analysts say finding the best deal is no longer limited to waiting for Black Friday bouncers. 16

The less time you spend in the hustle and bustle of shopping, the more time you can spend with the family or look after work projects or things around the house. 18

There are many retailers offering great deals for Black Friday and Cyber Monday online. 18

If you have a good sense of the online retail landscape, you can get great deals and save time and travel. 18

The perfect audience is a quick and easy way to redirect visitors to your Shopify website and show them ads on news, sports, business, and social sites so they can go back and be converted into sales. 13

Perfect Audience delivers ads to the right people at the right time to get them to click on your business and have a look again. 13

Since only a few users convert to their first visit to an online store, your best chance of success is if you visit your website several times. 13

Regardless of the discounts you offer, buyers are even more interested in getting free products. 22

Cited Sources

https://www.retaildive.com/news/5-trends-that-will-shape-black-friday-2019/567768/ Source: 0

https://www.digitalcommerce360.com/2018/11/20/three-ways-ai-is-reinventing-black-friday-and-cyber-monday/ Source: 1

https://www.mytotalretail.com/article/how-ai-can-modernize-the-black-friday-experience-during-retails-peak-season/ Source: 2

https://www.scalefast.com/blog/how-to-optimize-your-ecommerce-site-for-black-friday-and-cyber-monday-sales-your-9-step-checklist/ Source: 3

https://techhq.com/2019/10/what-roles-will-ai-play-this-black-friday/ Source: 4

https://www.bigcommerce.com/blog/black-friday-ecommerce/ Source: 5

https://www.forbes.com/sites/lizfrazierpeck/2019/11/22/10-tips-for-smart-shopping-on-black-friday/ Source: 6

https://www.growcode.com/blog/black-friday/ Source: 7

https://blog.octaneai.com/5-messenger-marketing-campaigns-increase-black-friday-cyber-monday-sales Source: 8

https://www.digitaldoughnut.com/articles/2019/november/black-friday-2019-is-coming-ecommerce-tips Source: 9

https://www.ericsson.com/en/blog/2019/11/black-friday-future-e-commerce Source: 10

https://www.sana-commerce.com/blog/prepare-black-friday-cyber-monday/ Source: 11

https://blog.boldcommerce.com/ai-powered-ecommerce-personalization-with-bold-brain Source: 12

https://ecommercefastlane.com/podcast/episode-69/ Source: 13

https://cloud.withgoogle.com/build/infrastructure/how-to-manage-web-traffic-black-friday/ Source: 14

https://onlinesales.ai/blog/how-to-beat-amazon-black-friday-sale/ Source: 15

https://www.seattletimes.com/business/black-friday-shopping-guide-how-to-get-the-weeks-best-deals/ Source: 16

https://www.wearemarketing.com/blog/sales-management-black-friday-salesforce.html Source: 17

https://www.fool.com/investing/2019/11/27/5-black-friday-tips-to-get-best-deals.aspx Source: 18

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-lessons-from-the-record-breaking-2018-holiday-season-can-inform-retailers-2019-strategy Source: 19

https://www.business2community.com/ecommerce/black-friday-2018-an-ecommerce-survival-guide-02119754 Source: 20

https://ecommercegermany.com/blog/black-friday-2018-key-takeaways-from-the-shopping-fever Source: 21

https://siliconcanals.com/news/black-friday-strategies-for-ecommerce-startups-to-boost-sales/ Source: 22

https://www.thedrum.com/opinion/2019/10/22/black-friday-are-you-ready-the-rush Source: 23

https://searchenterpriseai.techtarget.com/feature/Vendor-3PM-uses-AI-and-analytics-to-prevent-Black-Friday-fraud Source: 24

https://www.campaignlive.com/article/expect-marketers-black-friday/1664104 Source: 25

Image credit: http://www.phys.org

Ai Black Friday E-Commerce

#cyber monday     #black friday     #online stores     #online retailers     #cyber week     #holiday season    

Adobe predicts that more than half of online visits to retail websites will be via cell phones (smartphones or tablets). 3

Make sure your IT team continuously monitors how your site behaves on mobile devices during this critical time. 3

The best-prepared e-commerce sites have spent months implementing their marketing plans, and have put their websites and operations through their paces to make sure they can handle an incredible amount of traffic and transactions. 3

By following this tactic, you can ensure that your e-commerce business remains competitive for Black Friday and Cyber Monday. 3

It is believed that not only the availability of phones, technology and the Internet, but also the optimization of shops on mobile devices is one of the reasons for such a jump. 21

Online stores are better prepared for the shopping craze and offer a better user experience, which is reflected in traffic and sales. 21

Underestimating the power of mobile shopping and thus not preparing the store for some intense days can cost a lot of money. 21

Retailers need to increase their ad spending around Cyber Monday to make up for the reduced shopping days. 25

From an advertising perspective, brands need to develop their approach to break the noise. 25

New ways to use IG stories, Google Discovery ads, and new formats from Snap, Pinterest, and other platforms will be critical. 25

The season of Christmas shopping in 2018 is approaching and online retailers are already beginning to promote their deals and sales for Black Friday and Cyber Monday (bfcm) through traditional and digital advertising channels. 8

Since messenger marketing is still a fairly new channel, it is considered secondary to BFCM deals. 8

In the past, Black Friday was a huge success for brick-and-mortar retail stores, and Cyber Monday allowed online retailers to earn the rest of the sales once everyone was back at their desks. 8

Black Friday has always been a crucial time for retailers to attract customers and secure sales.

But of course there were not only the clear winners of the holiday but also retailers who were lying in the dust.

This year, much is at stake: it is estimated that 165.3 million people plan to shop during Cyber Week, with 114.6 million consumers shopping on Black Friday alone.

We looked at the Cyber Week 2018 data to find out which top trends have hit this season and what that could mean for 2019.

Last year, the company led the retail sector with a strong performance during the Bonanza Black Friday and Cyber Monday shopping days and during much of December. 19

Before Christmas 2018, 81 percent of consumers in the US said they wanted to shop on Amazon.com during Black Friday. 19

As a result, on Cyber Monday, Amazon had five times more traffic than other leading retailers and was able to convert a larger percentage of that traffic to sales than any other retailer. 19

The next day has been the unofficial beginning of the holiday season since at least the late 19th century, mainly because it is the last day after a big holiday before Christmas. 23

Retailers took advantage of the opportunity that resulted from this practice and offered fantastic sales with limited supplies of coveted items. 23

In the UK, Black Friday was originally a term used by the NHS and the police to refer to the last day of the week before Christmas when the British were out of the house and drinking. 23

The survey of the web optimizer gave the reason why they did not go to the checkout. 11

If you really want to be competitive, you can offer free shipping during the holiday season. 11

Research shows that 9 out of 10 shoppers call free shipping the biggest incentive to shop online more frequently. 11

This brings us well on our fifth and last Black Friday and Cyber Monday tip. 11

On Black Friday and on Cyber Monday, online shoppers literally have thousands of options for hot sales. 3

An important reason for this could be that your checkout process proves to be too slow or awkward. 3

Take the time to eliminate unnecessary steps during the checkout process that could disrupt the buyer’s purchase before sales start on the bank holidays. 3

Many started weeks ago with the introduction of Black Friday Deals, hoping to generate revenue soon. 16

Retailers have also become more creative when it comes to structuring and introducing discounts. 16

Analysts say finding the best deal is no longer limited to waiting for Black Friday bouncers. 16

The less time you spend in the hustle and bustle of shopping, the more time you can spend with the family or look after work projects or things around the house. 18

There are many retailers offering great deals for Black Friday and Cyber Monday online. 18

If you have a good sense of the online retail landscape, you can get great deals and save time and travel. 18

The perfect audience is a quick and easy way to redirect visitors to your Shopify website and show them ads on news, sports, business, and social sites so they can go back and be converted into sales. 13

Perfect Audience delivers ads to the right people at the right time to get them to click on your business and have a look again. 13

Since only a few users convert to their first visit to an online store, your best chance of success is if you visit your website several times. 13

Regardless of the discounts you offer, buyers are even more interested in getting free products. 22

Cited Sources

Image credit: http://www.phys.org

‘Tis the Season to Engage With Video

  • “Times are still good for the ecommerce world despite hiccups in the overall world economy…In fact, online sales are predicted to grow around 15% year-over-year for the 2019 holiday season.
  • Customers use an average of three channels to engage with brands
  • Let’s take a deeper look into these time- and cost-saving advantages to explain how brands can successfully utilize video
    1. Create a Single Source of Video Truth
      Increase Video Engagement Opportunities
      Avoid Being Left Behind”

    PHOTO: STEVEN VAN

    https://www.google.com/amp/s/www.cmswire.com/digital-marketing/tis-the-season-to-engage-with-video/amp/

    These 4 Hours on Cyber Monday Could Be Worth More Than $3 Billion to Businesses

    • “Cyber Monday is expected to pull in $9.4 billion this year, a $1.5 billion increase from last year’s online sales tally for the Monday after Thanksgiving. The real detail retailers need to know? Thirty percent of all sales made this Cyber Monday, which falls on December 2, will likely will be made in the specific four-hour window of 7 to 11 p.m. Pacific time.
    • Besides the uptick in sales on Cyber Monday itself, Adobe projects Thanksgiving will bring in $4.4 billion in online spending and Black Friday will drive another $7.5 billion. The five-day period between Thanksgiving and Cyber Monday will generate about $29 billion in online sales, or about 20 percent of total holiday season revenue online, according to the report.”

    https://www.inc.com/anna-meyer/holiday-cyber-monday-sales-forecast-golden-hours-retail.html