“In recent years, seasonal shopping has started earlier and earlier, with around 40% of consumers beginning to cross items off their holiday lists before Halloween. When it comes to marketing, digital is likely going to be your most important channel for the holiday shopping season. But don’t create your messaging in a vacuum. ‘Customers want…
Tag: Cyber Monday
Cyber Monday Rings Up $10.8 Billion In Record Sales
“Amazon sellers had record-breaking $4.8 billion in worldwide sales Black Friday through Cyber Monday, a 60 percent increase over 2019 sales for the same period. Sales on Cyber Monday increased 15.1 percent year over year, based on analysis from 80 of the leading 100 eCommerce merchants in the U.S., according to Adobe. The figures fell…
Black Friday online shopping comes in $9B, $3.6B on smartphones
“Adobe, which is following online sales in real-time at 80 of the top 100 retailers in the U.S., covering some 100 million SKUs, said US consumers spent $9 billion online on Black Friday, up 21.6% on a year ago. Adobe had originally forecast sales of between $8.9 billion and $9.6 billion. Smartphones continued to account…
No Free Shipping, Long Delivery Windows And Poor Tracking Among The Top ‘Holiday Hold-Ups’ Consumers Say Will Keep Them From Purchasing With A Brand Or Retailer
“Three of the most common reasons holiday shoppers would stop buying from a brand or retailer this year are about delivery: * No or discontinued free shipping – 42 percent* Long delivery windows – 29 percent* If the brand/retailer has no/poor tracking around shipping timelines/delays – 21 percent” No Free Shipping, Long Delivery Windows and…
As ecommerce booms, what’s driving sales? How can brick-and-mortar shops survive? Here’s a look
ChannelAdvisor’s preliminary results for Black Friday show a 31% increase (year over year) in GMV. In 2019, GMV peaked at $69.5M on Black Friday compared to $52.9M in 2018. What has changed is that we continue to see shopping via mobile increasing, with roughly 40% of e-commerce sales coming via smartphones. Image Source: Pixabay https://www.wraltechwire.com/2019/12/05/as-ecommerce-booms-whats-driving-sales-how-can-brick-and-mortar-shops-survive-heres-a-look/