As ecommerce booms, what’s driving sales? How can brick-and-mortar shops survive? Here’s a look

  • ChannelAdvisor’s preliminary results for Black Friday show a 31% increase (year over year) in GMV. In 2019, GMV peaked at $69.5M on Black Friday compared to $52.9M in 2018.
  • What has changed is that we continue to see shopping via mobile increasing, with roughly 40% of e-commerce sales coming via smartphones.

Image Source: Pixabay

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