The Holidays Are Approaching. Here’s How Retailers Can Prepare.

“In recent years, seasonal shopping has started earlier and earlier, with around 40% of consumers beginning to cross items off their holiday lists before Halloween.
When it comes to marketing, digital is likely going to be your most important channel for the holiday shopping season. But don’t create your messaging in a vacuum.
‘Customers want cross-channel shopping experiences that are seamless across online, offline, and partner interactions—which rely on the essential integration of associated network systems among all three environments,’
There is an abundance of data you can use to calibrate your operations during the holiday season. With the help of AI, you can draw useful, actionable insights from that data much quicker than you’d be able to with traditional business intelligence techniques.”