- “With over 6 billion smartphone subscriptions worldwide, according to Statista — a number which is set to keep increasing
- A headless CMS separates the front-end presentation layer from the backend storage layer. That back-end layer manages content and digital experiences, while the front-end layer delivers content to various devices through APIs.
- Headless CMS platforms have been growing in popularity and seeing increased adoption in companies of all levels, from SMEs to large global enterprises. According to data from Research and Markets, the market size is expected to grow from $328.5 million in 2019 to $1.6 billion by 2027.
- Benefits: Flexibility, Speed, Integrations
- Vendors: Adobe, Contentful, Contentstack, Optimizely, Sitecore”
- “Through a strategic partnership with Adobe, Walmart will integrate access to Walmart’s Marketplace, as well as its various online and in-store fulfillment and pickup technologies, into the Adobe Commerce Platform.
- Walmart’s Marketplace had grown to an estimated 70,000 sellers in 2020, fueled by a surge in online shopping triggered by the pandemic, according to third-party estimates. This was a more than doubling over 2019. Today, the marketplace is topping 100,000 sellers, per Marketplace Pulse data. Amazon’s Marketplace, on the other hand, counts an estimated 6.3 million total sellers worldwide, 1.5 million of which are currently active, per estimates.”
“There are companies that have already had some of this data. For example, member-oriented companies. You have a membership organization, and you know every member ID — it’s not a new idea; membership-oriented companies have been around for hundreds of years. Those kinds of companies have always collected data; that’s basically first-party data. So you really then have to gravitate towards first-party data.”
“Next week, Adobe is rolling out ‘visual similarity recommendations’ which offer AI-powered product suggestions based on what consumers are considering purchasing. And this on-the-fly use of visual interpretation and recommendation is just the start.”
- “Adobe, which is following online sales in real-time at 80 of the top 100 retailers in the U.S., covering some 100 million SKUs, said US consumers spent $9 billion online on Black Friday, up 21.6% on a year ago. Adobe had originally forecast sales of between $8.9 billion and $9.6 billion.
- Smartphones continued to account for an increasing proportion of online sales, with this year’s $3.6 billion up 25.3%, while alternative deliveries — a sign of the e-commerce space maturing — also continued to grow, with in-store and curbside pickup up 52% on 2019.
- The average cart size for US shoppers was $95.60
- In either case, smartphones continue to be a major driver of how sales get made. Adobe said 40% of all sales were on handsets, lower than the day before but 7% higher than in 2019.
- Cyber Monday is likely to continue to be the biggest of them all, expected to bring in between $11.2 billion and $13 billion in e-commerce transactions, up 19%-38% year-on-year.”