Adobe’s Digital Experience chief on how to navigate a cookieless future

Photo: Adobe

“There are companies that have already had some of this data. For example, member-oriented companies. You have a membership organization, and you know every member ID — it’s not a new idea; membership-oriented companies have been around for hundreds of years. Those kinds of companies have always collected data; that’s basically first-party data. So you really then have to gravitate towards first-party data.”

https://www.google.com/amp/s/www.protocol.com/amp/cookieless-future-adobe-2653616739

Black Friday online shopping comes in $9B, $3.6B on smartphones

Image Credits: Pete Saloutos / Getty Images
  • “Adobe, which is following online sales in real-time at 80 of the top 100 retailers in the U.S., covering some 100 million SKUs, said US consumers spent $9 billion online on Black Friday, up 21.6% on a year ago. Adobe had originally forecast sales of between $8.9 billion and $9.6 billion.
  • Smartphones continued to account for an increasing proportion of online sales, with this year’s $3.6 billion up 25.3%, while alternative deliveries — a sign of the e-commerce space maturing — also continued to grow, with in-store and curbside pickup up 52% on 2019.
  • The average cart size for US shoppers was $95.60
  • In either case, smartphones continue to be a major driver of how sales get made. Adobe said 40% of all sales were on handsets, lower than the day before but 7% higher than in 2019.
  • Cyber Monday is likely to continue to be the biggest of them all, expected to bring in between $11.2 billion and $13 billion in e-commerce transactions, up 19%-38% year-on-year.”

https://www.google.com/amp/s/techcrunch.com/2020/11/28/black-friday-online-sales-numbers/amp/

Adobe beefs up its Magento ecommerce platform with AI and reveals early online holiday sales results

“Adobe’s Sensei uses visual AI to recognize and process product imagery and match patterns, Jason Woosley, vice president of commerce product and platform for Adobe’s Experience Business, writes in a blog post. Because the recommendations feature is visually driven, merchants do not need to collect and analyze consumer behavioral data to use it, making it faster to implement, Adobe says. The feature will be available Dec. 8.”

https://www.google.com/amp/s/www.digitalcommerce360.com/2020/11/24/adobe-beefs-up-its-magento-ecommerce-platform-with-ai-and-reveals-early-online-holiday-sales-results/amp/

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