“It’s no secret Adobe is trying to win over non-professional content creators, marketers and small businesses with Creative Cloud Express. These users have overwhelmingly latched onto Canva, which pioneered drag-and-drop design. The company has over 100 million users, reportedly four times as many users as Creative Cloud. The Australian-based design startup is valued at $40 billion and expects to exceed $1 billion in revenue in 2022. In 2019, Adobe estimated this segment of the design market could reach as high as $41 billion by 2023. Canva is currently expanding its product offerings to include website design on the heels of Adobe’s acquisition of Figma.”