“Which marketing or ecommerce has impressed you lately?
I’m particularly proud of our work with Footasylum, a UK-based sportswear retailer,
We created bespoke algorithms that distributed hyper-personalised product recommendations. Our work achieved a 28% uplift in revenue per email sent by Footasylum
In another solution for Footasylum, we achieved a massive 10x higher than industry average return on ad spend (ROAS) across the campaign.”
A day in the life of… Mark Douthwaite, AI Engineer at Peak
