“U.S. merchants lose out on $300 billion in sales because consumers can’t find what they’re searching for. Shopping cart abandonment, where a customer places an item in a virtual cart but never checks out, impacts 75 percent of purchases globally and can cost merchants about $4 trillion each year. According to eMarketer, the number of…
Tag: ai conversion optimization
A day in the life of… Mark Douthwaite, AI Engineer at Peak
“Which marketing or ecommerce has impressed you lately? I’m particularly proud of our work with Footasylum, a UK-based sportswear retailer, We created bespoke algorithms that distributed hyper-personalised product recommendations. Our work achieved a 28% uplift in revenue per email sent by Footasylum In another solution for Footasylum, we achieved a massive 10x higher than industry…