AI Integration With Email Marketing Could Reduce Shopping Cart Abandonment

“U.S. merchants lose out on $300 billion in sales because consumers can’t find what they’re searching for.
Shopping cart abandonment, where a customer places an item in a virtual cart but never checks out, impacts 75 percent of purchases globally and can cost merchants about $4 trillion each year.
According to eMarketer, the number of email users in the U.S. is expected to reach nearly 278 million by 2024, representing 81 percent of the population.”