AI Integration With Email Marketing Could Reduce Shopping Cart Abandonment

  • “U.S. merchants lose out on $300 billion in sales because consumers can’t find what they’re searching for.
  • Shopping cart abandonment, where a customer places an item in a virtual cart but never checks out, impacts 75 percent of purchases globally and can cost merchants about $4 trillion each year.
  • According to eMarketer, the number of email users in the U.S. is expected to reach nearly 278 million by 2024, representing 81 percent of the population.”

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