A day in the life of… Mark Douthwaite, AI Engineer at Peak

Which marketing or ecommerce has impressed you lately?

I’m particularly proud of our work with Footasylum, a UK-based sportswear retailer,

We created bespoke algorithms that distributed hyper-personalised product recommendations. Our work achieved a 28% uplift in revenue per email sent by Footasylum

In another solution for Footasylum, we achieved a massive 10x higher than industry average return on ad spend (ROAS) across the campaign.”

A day in the life of… Mark Douthwaite, AI Engineer at Peak


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