A day in the life of… Mark Douthwaite, AI Engineer at Peak

Which marketing or ecommerce has impressed you lately?

I’m particularly proud of our work with Footasylum, a UK-based sportswear retailer,

We created bespoke algorithms that distributed hyper-personalised product recommendations. Our work achieved a 28% uplift in revenue per email sent by Footasylum

In another solution for Footasylum, we achieved a massive 10x higher than industry average return on ad spend (ROAS) across the campaign.”

A day in the life of… Mark Douthwaite, AI Engineer at Peak


Footasylum says it has witnessed a 28% increase in email revenue by using artificial intelligence from Peak.

  • “An AI trial also led to a 75% reduction in cost per social click according to the Manchester’s Peak.
  • “All retailers and enterprises will need to put AI at the heart of their business in the future. Our research shows that retailers using AI are growing 30 percent faster than those who aren’t and Footasylum is a great example of the positive impact the technology can can have,” added Richard Potter, CEO of Peak.
  • Footasylum says it has witnessed a 28% increase in email revenue by using artificial intelligence from Peak.”

https://www.prolificnorth.co.uk/news/digital/2018/12/footasylum-sees-28-revenue-uplift-ai-technology