How AI is Being Applied to Retail: Deep Learning Brings Superpowers to eCommerce with Companies like Wish and RTB House Leading the Charge
Brandon McGee
“Optimizing Post Sales Support – Macy’s is piloting chatbot-guided shopper assistance that uses natural language processing technology co-developed by IBM Watson and Satisfi Labs. Other retailers have rolled out more operational-focused uses such as how Amazon and Walmart use A.I. to optimize their supply chains, delivery routes or checkouts.
Visual Search and Building New Online Experiences – Wayfair launched a visual search tool that lets customers take photos of products they like and find visually similar ones on its website or mobile app. Those search requests can be tricky when shoppers are asking to make a room more “bohemian” vs. “nautical” vs. “minimalist” via search terms they input. But advanced algorithms and computer vision make it possible for Wayfair to deliver just that.”
