- “Real-time optimization has an immediate, and often dramatic, impact on companies’ bottom lines. One retailer we worked with increased its profit margins by 50% after using AI to instantaneously optimize its offers. It expanded sales of core products with AI-developed, margin-driving promotions and halted margin-destroying special deals — all without investing much lead time in building up and testing new data.”
https://hbr.org/amp/2021/12/3-areas-where-ai-will-boost-your-competitive-advantage