“‘We’re still going to be influenced by the people we see, the people we watch on social media, on television, but I think the chat application is actually a more authentic personal shopper because it’s generally not on commission,’ he said, ‘meaning it’s only going to show you the things it thinks you are most likely to purchase.’
He added there are a lot of merchants on Shopify that struggle with having their products discovered, ‘and actually, this is where we think agentic will play a huge role in surfacing new brands to those customers.’ He said Shopify is currently building an AI assistant for merchants called Sidekick.”