Levi’s generates more than $220 million in direct ecommerce sales

• “Levi’s generated 4% of its revenue through its online stores in 2018
• Direct ecommerce revenue grew 18% year over year in 2018, down from 22% in 2017.
• The brand operates 43 websites in total and drew 180 million visits in 2018.
• A past example is the “Ask Indigo” bot that used AI to help shoppers find the right style and fit.”

https://www.google.com/amp/s/www.digitalcommerce360.com/2019/02/15/levis-generates-more-than-220-million-in-direct-ecommerce/amp/