- “Levi’s generated 4% of its revenue through its online stores in 2018
- Direct ecommerce revenue grew 18% year over year in 2018, down from 22% in 2017.
- The brand operates 43 websites in total and drew 180 million visits in 2018.
- A past example is the “Ask Indigo” bot that used AI to help shoppers find the right style and fit.”