“Artificial intelligence and real-time data analytics provide enormous potential for financial marketers to improve customer intelligence, enhance back-office operations, and deliver improved customer experiences. Unfortunately, most banks and credit unions have not yet embarked on this critical journey.
- In fact, the level of stated importance of using AI…were all either extremely or very important for more than 80% of the organizations we surveyed.
- The skills needed for successful use of AI and machine learning are in high demand and short supply … especially in the banking industry.”
https://thefinancialbrand.com/81992/data-analytics-ai-marketing-customer-experience-banking-trends/