Data Analytics Performance Gap Ruins CX in Banking

“Artificial intelligence and real-time data analytics provide enormous potential for financial marketers to improve customer intelligence, enhance back-office operations, and deliver improved customer experiences. Unfortunately, most banks and credit unions have not yet embarked on this critical journey.

  • In fact, the level of stated importance of using AI…were all either extremely or very important for more than 80% of the organizations we surveyed.
  • The skills needed for successful use of AI and machine learning are in high demand and short supply … especially in the banking industry.”

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