- “One of the chain’s more intriguing new experiments with the use of cutting edge tech involves applying artificial intelligence (AI) to the drive-thru experience.
- McDonald’s has been testing a solution that recognizes the license plate of a customer in the drive-thru and uses that information to provide AI-based recommendations of menu items
- ‘There is a fine line between personalization and creepy and only consumers can define for themselves where that line exists,'”
https://www.google.com/amp/s/www.forbes.com/sites/retailwire/2019/11/11/mcdonalds-ai-drive-thrus-may-be-too-smart-for-their-own-good/amp/
