McDonald’s Discovers the Golden Ticket to Making Billions in the Metaverse. Any Business Can Copy It

  • “McDonald’s recently filed applications with the U.S. Patent and Trademark Office, in what indicates to most that the global fast food chain is setting up to open shop in the metaverse.
  • Hidden within the depths of its applications, and beyond the downloadable multimedia files, virtual events, and non-fungible tokens is what McDonald’s is really after: “operating a virtual restaurant online featuring home delivery,” according to trademark attorney Josh Gerben, who tweeted about it last week.
  • The seemingly mundane move is smart, and business owners who want to stay on the cutting edge should pay attention. Here are three guideposts that can help inform a savvy strategy to enter–and make money in–the metaverse.
  • 1) Sell what sells for you
  • 2) Meet people where they are.
  • 3) Offer a clear value.”

https://www.inc.com/kelly-main/mcdonalds-discovers-golden-ticket-to-making-billions-in-metaverse.html

McDonald’s is replacing human drive-thru attendants with AI

  • “McDonald’s just rolled out a voice recognition system at 10 drive-throughs in Chicago, expanding from the solitary test store they launched a few years ago.
  • Flippy the robot flips burgers at a California restaurant, grilling up to 150 burgers in an hour. And Spyce, a Boston restaurant, employs seven automated woks to cook food — and zero human chefs.
  • The technology is still in its infancy and only about 85% accurate. One in 5 orders needs a little help from an actual human”

https://www.google.com/amp/s/bigthink.com/amp/mcdonalds-replacing-human-drivethru-ai-2653633058

Why McDonald’s might sell part of this AI startup

  • “When the chain paid $300 million for Dynamic Yield two years ago, it was central to the company’s digital strategy and one of its largest acquisitions in decades.
  • The company works with other clients besides McDonald’s, and that business has grown since the acquisition and now works with 300 other brands globally.
  • It facedpressure from franchisees and Wall Street to show better results after from its technology investments — part of a push by former Chief Executive Officer Steve Easterbrook, who was ousted in 2019.”

https://www.chicagobusiness.com/restaurants/why-mcdonalds-might-sell-part-ai-startup

Implications of AI for the Restaurant Industry – Ross Dawson

  • “WIthin a decade, it could be possible for an individual to approach a drive-through in an autonomous vehicle, order through an AI-powered voice ordering assistant, and eat food that was prepared by robots.
  • An AI will be able to analyze data about foods, beverages, ingredients, chemical compounds, techniques, and tastes in order to develop new recipes, foods, and beverages.”

https://rossdawson.com/futurist/implications-of-ai/implications-of-ai-for-the-restaurant-industry/

Here’s Why Taco Bell Added Artificial Intelligence Technology To Its Mobile App

  • “Artificial intelligence was identified by a number of restaurant tech providers as a top trend for 2020 and, so far, those predictions seem pretty spot on. 
  • Taco Bell is making its case for AI, announcing a broader partnership with Certona
  • Through the technology, machine learning derives the most relevant menu items for app users and also pushes promotions and content based on an individual customer’s behavior.
  • Last week, Starbucks President and CEO Kevin Johnson told the National Retail Federation Show crowd about the company’s Deep Brew (AI) technology, calling it a “key part” of Starbucks’ future.”

https://www.google.com/amp/s/www.forbes.com/sites/aliciakelso/2020/01/23/heres-why-taco-bell-added-artificial-intelligence-technology-to-its-mobile-app/amp/

Image credit: Getty