Why McDonald’s might sell part of this AI startup

  • “When the chain paid $300 million for Dynamic Yield two years ago, it was central to the company’s digital strategy and one of its largest acquisitions in decades.
  • The company works with other clients besides McDonald’s, and that business has grown since the acquisition and now works with 300 other brands globally.
  • It facedpressure from franchisees and Wall Street to show better results after from its technology investments — part of a push by former Chief Executive Officer Steve Easterbrook, who was ousted in 2019.”


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